Can you talk a bit about the benefits you expect to see from refreshing the look and feel of your stores? ST: The store design is continuously evolving over time. Some of our newer stores — for example Fountain Gate in Victoria — have a very large salon at the front of the store, side by side with the retail offering.
In our space, you really need to provide a nice experience to people. They need to be able to test and play. We have a way to go. We have stores within the network that are due for a refresh, and we have stores that have been [refreshed] and have seen an increase in customers and purchase value and more time being spent in-store.
The importance of an experiential store environment and knowledgeable and passionate staff is the key to the future if you want to succeed in retail. I do think the fact that our strategy is to develop the services side of the business moving forward works in our favour. We also have our own brands within the network that we continue to develop.
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Skip to content Hairhouse Warehouse has unveiled an important new brand identity, re-branding into Hairhouse in a new era that will roll out throughout
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